You committed the ultimate cardinal sin, you got personal. You, as a team of professionals trying to make money, got personal. You got personal and decided to insult your playbase, calling us "ass-hats" and "freeloaders". Not a wise move.
We won't forget this. You've set a new tone for the kind of interaction we'll be having with you. It's a cold one. One where there aren't any illusions about the reality of the situation. Previous notions of "family" are dead. We are mere consumers to you, and that is obvious.
You have chosen to bring in a new era of hostility and bitterness. Well done. Great PR move.